Hourglass Precept
It All Comes Together - The Hour Glass Precept
Zing Sales Solutions is guided by its trademarked Hour Glass Precept that relates the customer buying cycle… to the alignment of Sales and Marketing… to personalized, timely, and relevant communication campaigns to build and nurture leads and to strengthen relationships with existing customers.
CUSTOMER CYCLE
- UNAWARE: Aware – Interested
- CONTACT: Consider – Compare – Choose
- BUY: Evaluate – Satisfaction
- BUY AGAIN/MORE: Loyalty – Ambassador
- RECOMMEND!
SALES/MARKETING CYCLE
- Lead Generation: Marketing & Sales
- Lead Management (Nurturing): Sales & Marketing
- Customer Relationships: Marketing, Sales & Customer Service
PERCs
- Personalized – Relevant – Timely
- Engage
- Respond
- Nurture