About Zing Sales Solutions
The work of Zing Sales Solutions is guided by its proprietary Hour Glass Precept that relates the customer buying cycle… to the alignment of Sales and Marketing… to personalized, timely, and relevant communication campaigns to build and nurture leads and to strengthen relationships with existing customers.
The Hour Glass: Too often, businesses focus their Sales and Marketing efforts on the sales funnel. They haven’t grasped that their customers exist in an hour glass world and that Sales and Marketing have roles to play before and after the “buy”.
- Customer Buying Cycle: Too often, businesses focus on the selling cycle. That places the emphasis on the wrong side of the customer relationship. Customers don’t buy what we want them to buy… when we want to sell it. Zing recognizes that customers buy products and services that they want… when they want them. And they’re willing to keep buying if businesses treat them well.
- Align For Success: Too often, businesses fail to integrate their Sales and Marketing efforts and end up with missed opportunities on their side of the three phases of the customer buying cycle: lead generation, lead management, and customer relationship management. Marketing shouldn’t hand off leads to Sales. Marketing and Sales must work hand-in-hand.
- PERC Up Sales (Personalized Engagement & Response Campaigns): Too often, businesses market their products and services with inadequate regard for customer segmentation and the need to nurture relationships with prospects until they’re ready to buy…. and with their own customers so that they keep buying and become cheerleaders for their business.
By focusing on all three dimensions, Zing Sales Solutions helps businesses increase sales revenue as customers move through the Hour Glass.